THE GP STORY
From a personal vision to a beauty ecosystem built on excellence, care and transformation.
Welcome to GP Hair Experience, our hair studio in Amsterdam, led by Gleiton Pedro Soares and a highly trained international team of specialists. Born from hard work, immigrant determination and a deep passion for hair, GP Hair Experience was created to be more than a salon — a place where people feel welcomed, inspired and truly cared for.
Today, we are recognized as one of Amsterdam’s leading hair salons, known for technique, style, exclusivity and a warm client experience. Our commitment goes beyond the appointment: we guide each client on how to maintain their result at home, with professional advice and high-quality products available in the salon.
At GP Hair Experience, every visit is designed to combine expertise, beauty and the feeling of belonging.
Our Ecosystem • Located in Amsterdam •
Our Mission
To inspire confidence and self-expression through exceptional hair care, innovative techniques, and authentic connections.
At GP Hair Experience, we are more than a hair salon — we are a space where people feel inspired, valued, and confident to embrace their best selves. Rooted in technical excellence, style, and exclusivity, our commitment extends beyond providing exceptional hair care. We create transformative experiences, nurture authentic connections, and empower our clients with expert guidance and premium products to continue their journey of self-expression at home.
For our team, we are a place of growth, learning, and collaboration, ensuring that working with us adds lasting value to their careers. Together, we foster an inclusive, supportive, and innovative environment that inspires excellence every day.
Our Vision
To become a leading symbol of excellence and innovation in hair care across Europe, creating transformative experiences that inspire confidence and beauty.
With aspirations as high as serving royalty, we aim to expand our legacy, bringing our unique approach to self-expression and connection to clients throughout the continent.
Our Values
Care that Connects
We create an environment where collaboration, trust, and mutual support foster genuine connections.
We believe in a safe and welcoming space where everyone feels valued, heard, and has the freedom to grow. Our commitment is to build a cohesive team that practices empathy and genuinely cares about everyone’s well-being.
Excellence that Delivers
We are committed to quality, customer focus, and adapting to exceed expectations.
We put our customers at the center of everything we do, offering unique experiences and attention to details that make a difference. We believe that every individual is unique and deserves to experience the best version of themselves, whether through exceptional hair care or the welcoming environment we create.
Diversity that Strengthens
We celebrate diversity, promote equity, and cultivate a sense of belonging.
We respect and value the uniqueness of every individual, creating an inclusive environment where everyone feels seen, heard, and welcomed.
Trust that Drives
We act with integrity, honesty, and strong values, both inside and outside the salon.
We build trust-based relationships with our customers and within our team, always grounded in transparency and respect. We believe that every team member is accountable for their actions and contributes to fostering a positive and trustworthy environment.
Evolution that Inspires
We believe in continuous learning as the path to growth and inspiration. We are always learning and improving our skills to offer innovation and excellence in every service. Additionally, we aim to ensure that working with us adds lasting value to each team member’s career by investing in their growth and professional development, enabling everyone to reach their full potential.
Why work with us
At GP Hair Experience, we believe that working with us should add value to your professional journey.
Our goal is to create an environment where people feel supported, challenged and inspired to grow. We invest in structure, onboarding, education and a strong team culture so every professional can understand not only what we do, but why we do it.