More than a salon.
A hair experience built with purpose.
A salon shaped by experience, vision and craft
At GP Hair Experience, hair is more than a service — it is a form of identity, confidence and self-expression.
Located in Amsterdam, we have built a space where technical excellence, premium hospitality and authentic human connection come together to create a truly elevated hair experience.
From advanced color transformations to personalized hair care, every detail is designed to make our clients feel seen, understood and beautifully confident.
Our Ecosystem • Located in Amsterdam •
The GP Experience BV Group
More than one salon. A growing beauty group built around experience, expertise and care.
GP Experience BV is the company behind a growing beauty ecosystem in Amsterdam. What started with one premium hair salon has evolved into a group of connected brands, spaces and specialized experiences — all guided by the same commitment to quality, innovation and client care.
Each project has its own identity and purpose, but they all share the GP standard: technical excellence, hospitality, trust and a strong vision for the future of beauty.a
GP Hair Experience - Amsterdam
Flagship Salon | Amsterdam
GP Hair Experience is our main salon and the heart of the group.
Located in Amsterdam Zuid, it brings together expert hair services, a multicultural team, premium client care and a complete salon experience — from balayage and color to haircuts, treatments, Hair Spa and personalized transformations.
369 Premium Hair
Hair Extensions Brand, Importer & Exporter
369 Premium Hair is part of the GP ecosystem, dedicated to premium hair extensions, volume, length and natural-looking transformations.
Beyond salon services, 369 Premium Hair also operates as an international hair import and export brand, connecting high-quality hair sourcing with professional expertise, technical application and long-term maintenance.
Through this brand, we expand the GP vision into a more specialized and global extension experience — combining premium hair, trusted supply, expert application and natural-looking results.
Valerius by GP Hair Experience
The Next Chapter
Our new hair salon represents the next step in the growth of GP Experience BV.
Created to expand our beauty vision into a new space, this project will bring a fresh concept while staying connected to the same GP values: care, excellence, diversity, trust and evolution.
With its own identity and atmosphere, this new unit will strengthen the group’s presence in Amsterdam and open new possibilities for clients, professionals and the future of the brand.
Together, these brands form the GP Experience BV Group — a beauty ecosystem created to grow with purpose, elevate client experiences and build the future of premium beauty in Amsterdam.